I don't know if anyone else has noticed but something very exciting is happening to the West End...
New smaller productions of high quality musicals are making their way to the West End for shorter runs than the traditional 20 years. This is clearly one of the results of a new generation of pioneering producers who are evolving their practice to survive and thrive in a world where Covid-19 has wrought devastation on our traditional West End.
Adam Lenson is bringing Francesca Maria Forristal and Jordan Paul Clarke's Public Domain and Katy Lipson
is bringing her Southwark Playhouse production of The Last Five Years.
A year ago it would have been nearly impossible that small Off West End productions could have made it to the West End, now these producers and writers are taking the opportunities they have long deserved.
Now, my lovely ego Jasper Mountbatten III who has been rather quiet during lockdown would probably be spitting tacks that he's not on the West End-
JASPER: You're fucking right I am! I'm a steaming shit pile of envy. I'm literally like a green eyed trash fire of stinking jealousy!
But calm down Jasper. You should be delighted that these guys are all going to the West End.
JASPER: Like crap I should! Why?
Because, what is good for one is good for all. If these fantastic producers are finally being able to push open the previously locked doors of the West End, that means there's an opportunity for a shift in the landscape of the West End. That there is opportunity for new UK musicals to make it to the wider audience that they are now deserving of.
The number of quality writers is growing, the shows they are producing are stronger, better and now deserve a wider audience and I for one am so glad that they West End is opening up to them for these shorter but still incredibly important opportunities.
LONG MAY THIS CONTINUE.
But in order for it to continue...
There is one thing that needs to happen to ensure these opportunities remain open in the future to the next generation.
They need to be VIABLE. That means they need to SELL. And that means...
YOU need to buy a ticket to these shows and you need to tell your friends to buy tickets. It's a chance to see brilliant new material in the incredible theatre's of London's West End.
What's not to like. Buy a ticket now. Best thing is that the producers have fought to make sure the West End tickets for their shows are affordable for everyday folks like you and me!
The Last Five Years